Big Change: Mobile-First Search Engine Announcement by Google
Google has been pulling out the stops in the last few months. Major updates across the board!
With the announcement of the Penguin 4.0 updates, we were pretty thrilled as all updates would be happening in real-time, but the reveal that AMPs (accelerated mobile pages) will begin being found throughout organic SERPs (Search Engine Results Page) is nothing less than amazing (not to worry, we have a solution for all our clients for making your sites AMP ready. If you aren’t a client, give us a call and we’ll be happy to help).
To top that announcement, Google has just announced that their index will be split between desktop devices and mobile ones. The announcement was made at Pubcon, when Gary Illyes, who is Google’s Webmaster of Trends Analysis, spoke to those in attendance.
Google is dedicated to making their mobile experience better.
Introducing AMPs, which bolster the fact that site speed absolutely helps decide how well any website will rank on their search engine.
In the past few years, many of us have switched from using our computers to searching on our mobile devices. It is a much quicker way to get information, especially when you’re near your desktop computer, and let’s face it, mobile devices take up way less space in your office!
More than half of the searches that we perform are completed on a mobile device.
Many of the page results are slow and unable to function well on mobile, so users often abandon their findings to locate a more mobile-friendly option.
Having a slow page when you need crucial information to help a patient can slow you down, and that is why Google has decided to make this mobile index their primary index.
What Does This Mean for Users?
It means that your mobile experience will be optimized, but if you do your searches on a desktop computer in your home or office, you may not have a fully updated index (aka you will not get all of the answers).
Obviously, you want mobile users to have information that is accurate and up to date.
Mobile searches are often done to help you find a restaurant near your current location, a gas station when you are traveling to another office to assist, or a dentist for you or your families greater dental health.
If you are doing these types of searches, you will need accurate information, but so do users who utilize their desktop computers.
Many people have an area where their computer is located, does this release mean that we should just ditch using our desktops for mobile phones at all times? What does it mean for the actual search results we’ll receive on our desktops vs mobile? We will be getting those answer soon!
Another inquiry that many of us have is in relation to the delay in updates for those not using a mobile connection. On our desktop, will we get the same answers within minutes or hours (which would not be a cause for concern; and really speaking, neither is a day or two)?
The concerns begin when these updates take weeks or months to reach non-mobile devices. The index does look promising from all mobile angles; we just hope that desktop users do not suffer because of this change.
Gary Illyes indicated that Google will be responding to all of our inquiries soon, so when the update arrives, we’ll make sure you know! Stay tuned!