Choosing to upgrade your practice to the next level by creating or redesigning your website can exciting and slightly scary. It’s exciting to think about the potential of new patients and self-fulfillment you can feel by seeing your dental practice being presented in the best possible light. On the other hand, you can get overwhelmed by the number of decisions you have to make, starting with what the heck you want it to look like. At The SEO Dentist, we believe getting a new website should be a painless and enjoyable experience.

We break our dental website designs into these elements:

1.  It Captures Your Brand

Before you pull the trigger on your new website, ask yourself if the site represent your dental practice and captures what you are all about.

Is your practice fun and family oriented?

Then your website should reflect that in the design. Your website should capture your message, philosophy and core values. At The SEO Dentist, we ensure that your website captures your brand perfectly. 

We take a holistic approach to design and development. We strive to understand your practice, your audience and your core business drivers in-depth, so that we can correlate every design and engineering decision directly back to helping you achieve your business goals.

We’re huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.

2.  Responsive Design

 Making sure your website is responsive (meaning it will work perfectly on every device) is so important. If your website is not responsive that alone is a reason to get an upgrade. Responsive websites give your users a more enjoyable experience when they are on your website. They are able to view all of your content in a pleasing and easy to read manner. Because user experience is so important Google understands this and is able to determine the responsiveness of your site. A Non- responsive website will perform much much worst than a responsive website in the SERPs (aka Google Rankings). 

To determine whether your dental website is Mobile Friendly and Responsive go to Google Mobile-Friendly tool.

3.  Target Audience

 I”f you are an orthodontist, your website design ought to be much different in design than a pediatric dentisrt.

In fact, the same best practice goes for general dentists, family dentists, periodontist and every additional specialty dentist.

The reason is that your target audience wants to see themselves portrayed in the website. This can largely be achieved by the photos you have featured on the website. For example a cosmetic dentist might choose to showcase some pictures of smiling adults while a pediatric dentist might choose to showcase children smiling. Now this might seem like a “duh”, however you would be very surprised at the amount of cheap template websites do not take this into their design.