What the Heck is Schema and Why Do You Need It?
It seems like just when you think your website is fully optimized, the throbbing tech brains down in Silicon Valley come up with something else you need to know about!
And while that can be frustrating, there’s some stuff you just can’t ignore. Enter schema.org.
You may be asking yourself what schema is and why you need it for your dental practice site. You’re not alone—and no, it’s not a stupid question. Let’s dive in!
What the heck is schema?
Here’s the short and sweet definition: Schema is a bunch of HTML tags webmasters use to improve a website’s SEO. Aka bringing more traffic to your dental practice’s website.
However, it’s not that simple. To get your dental business out there, you should make good use of search engine optimization and structured data.
But in a world where online reviews are basically the be-all and end-all of
You need to structure all of your data so that it’s not floating aimlessly through the web—and that’s where schema comes in.
Schema takes all of your online content—your products, Google and social media reviews, business listings, etc.—and marks them up.
These 3 elements will appear in search engine results with proper schema.org markup. Source.
Why do you need it, anyway?
To put it simply, Schema is extremely valuable for your SEO.
Think about it. Your dental practice thrives on word of mouth, online reviews, social media check-ins, and much more—and that’s a lot of data.
Schema turns that unstructured data into structured data, giving your online presence—and maybe your life—more meaning.
Why? Because you’re walking the walk and talking the talk. Google can see that your
Take a look at Google’s own site to see the benefits of structured data.
What do you do now?
Sure, schema sounds like a great strategy and all, but how do you get started? Google has made it simple for you.
Just visit Google’s Structured Data Testing Tool to see how your dental practice’s site stacks up.
When you run this test on your site, you’ll be able to see how Google views your
So here’s our challenge to you: Test your structured data, and do a little research into how