SEO or Search Engine Optimization is the process..
by which a website builds out it’s influence across the internet, to become the subject matter expert in it’s field. As it is recognized as the subject matter expert by Google, and other search engines, it’s rankings for related keyword searches will increase. This process is optimized until a website is in the top 3 of Google search results.
To understand this process a bit better, we can compare this process to real life. The way that Google is setting up the internet, is actually very much like this! For example, if you are a business in “Y-Town” and want to become the go-to resource for ‘x-services’, what are some of the best practices that will need to be done in order to reach that goal? Here are a few of the primary approaches you will take:
- Get to know the local community: You will introduce yourself, hand out your business information, and network. You will build connections to help empower and inform your local community
- Offer a valuable service to that community: Through your relationships you will let everyone in “Y-Town” know that you offer your particular services, with your particular approach, the hours that you are available and that you are there for the long haul. You are no fly-by the night business!
- Create a stellar reputation: Through your successful, valuable service offered, your customer service and your general overall presence, numerous people and organizations will recommend you as the #1 provider for your services.
- Marketing: You will get your information out about yourself and your business as far and wise as possible. This will take place through your business cards, billboard ads, free speaking conferences etc.
In this example, after doing all of the above, if a stranger were to come to your town, looking for your type of services, your presence will have been so thoroughly built out, that you will certainly be one of the topmost recommended sources in “Y-Town”!
Similarly, this is what we do for you, with our dental SEO campaigns. Through our premium content marketing approach we build out a robust web-profile that properly associates, who you are, what you do, and where you are so that the search engines will know to choose your practice, when anyone is searching for them.